The Rise of "Deinfluencing": Why Consumers Are Pushing Back Against Fake Reviews
The Rise of "Deinfluencing": Why Consumers Are Pushing Back Against Fake Reviews Introduction In 2024, a new social media movement is taking over: "Deinfluencing." Instead of promoting products, influencers are now exposing overhyped purchases, bad deals, and misleading ads —and consumers are loving it. With #Deinfluencing racking up over 1 billion views on TikTok, this trend marks a major shift in how people shop online. In this post, we’ll break down: ✅ What deinfluencing really means ✅ Why it’s going viral now ✅ How brands and creators are responding ✅ What this means for the future of influencer marketing 1. What Is Deinfluencing? Deinfluencing is the anti-haul trend —a backlash against: Overconsumption ("You don’t need 10 blushes!") Misleading reviews ("This $50 mascara is NOT worth it") Wasteful spending ("Skip this viral Amazon gadget") Example Posts: "TikTok made me buy this… and I r...